Rank tracking, site audits, backlinks and traffic for every client you manage. What makes it different is what it does when it doesn’t know something: it says so, instead of printing a zero.
When a metric has no data behind it, most tools render it as nought. The client reads that as a site with no traffic, a page that converts nobody, a score of zero out of a hundred — and nobody in the meeting can tell which one they are looking at.
| Reading | Everywhere else | Here |
|---|---|---|
| Interactions | 0 | —Too few visits |
| Conversions | 0 | —Not connected |
| Authority | 0 | 47117m domains |
Three numbers nobody measured, presented as three failures — against two we cannot answer, and one we can, with where it came from.
Half of what any SEO tool shows you is inferred from ranking positions. That is useful, and it is not the quantity a client sees in their own analytics. Every figure here says which one it is, so when the two disagree you know which to trust.
| Signal | Source | Kind |
|---|---|---|
| Clicks and impressions | Search Console | Measured |
| Sessions and conversions | Google Analytics | Measured |
| Core Web Vitals | Chrome, real visits | Measured |
| Rank position | Our own captures | Measured |
| Site issues | Our own crawler, 129 checks | Measured |
| Domain authority | Common Crawl link graph | Measured |
| Estimated traffic | Position and search volume | Modelled* |
| Share of voice | Position across tracked terms | Modelled* |
* Labelled as modelled wherever it is shown, including in client reports.
117m
Domains in the link graph, held in full.
Most tools score authority from whichever backlinks their supplier happened to sell them. This one reads the Common Crawl link graph of the whole crawled web. Until a release has been read end to end, the score is withheld rather than estimated from a partial count.
Not ours. That is the whole reason this thing refuses to guess.
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